Martin Lüers studied business administration in Marburg and Erlangen-Nuremberg and earned an M.Sc. in Information Systems at the University of Texas in Dallas. After holding positions as project manager at Siemens (2005 to 2012), manager at L.E.K. Consulting in Munich (2012 to 2015) and at Roland Berger (2016 to 2018), Lüers joined the Boston Consulting Group in Munich in 2018. As a Principal, he is a consultant for strategy, digital transformation / IIoT and M&A for companies and investors in the industrial goods sector.